Stored Value Closed Loop Wallet

The Modern Approach to Customer Loyalty​

Product Overview​

Accrue's stored value closed loop wallet is a powerful, customizable digital wallet platform that enables businesses to create branded wallets seamlessly embedded within their existing apps or websites. Accrue Wallet transforms how customers save, spend, and engage with your brand, driving increased loyalty, higher lifetime value, and reduced payment costs.

Key Features​

For Businesses​

• White-Label Integration: Fully customizable to match your brand's look and feel, with configurable widgets that integrate directly into your existing digital experience.

• Flexible Deployment Options: Choose between a branded widget overlay or a fully embedded implementation based on your technical needs and customer experience goals.

• Payment Processing Optimization: Direct integration with your payment stack eliminates interchange fees and reduces transaction costs, improving margins on every purchase.

• Configurable Incentives System: Design incentive structures that align with your business goals—offer cash rewards, loyalty points, or other perks for deposits and purchases.

• Real-Time Analytics: Access comprehensive data on customer saving and spending patterns, enabling personalized marketing and deeper customer insights.

• FDIC-Insured Security: All customer funds are held in FDIC-insured accounts, providing peace of mind for both your business and your customers.

For Customers​

• Versatile Funding Methods: Customers can load their wallet through one-time transfers, recurring deposits, round-ups from everyday spending, or receive contributions from friends and family.

• Integrated Incentives: Earn incentives for wallet deposits and purchases, creating a positive reinforcement loop that encourages saving for future purchases.

• Frictionless Payment Experience: Pay seamlessly in-store or online using the pre-funded wallet, eliminating the need to enter payment details repeatedly.

• Secure Fund Management: Withdraw funds at any time with no penalties.

• Simplified Saving: Set savings goals for specific products or services, making it easier to budget for future purchases.

How It Drives Loyalty​

Accrue's stored value closed-loop wallet creates a powerful loyalty engine by addressing the core elements that drive customer retention and engagement:

1. Financial Incentives: By offering rewards for deposits and purchases, businesses create tangible value that encourages repeat engagement. Customers are motivated to return to earn and utilize their rewards.

2. Reduced Friction: The seamless integration of saving, earning rewards, and purchasing removes barriers to engagement. One-tap payment experiences make transactions effortless, encouraging more frequent interaction.

3. Anticipatory Engagement: Unlike traditional loyalty programs that reward only after purchase, Accrue engages customers during the saving phase, creating a relationship before the transaction even occurs.

4. Data-Driven Personalization: Every interaction provides valuable customer insights, enabling personalized offers and experiences that strengthen emotional connections to your brand.

5. Increased Customer Lifetime Value: Pre-loading funds increases commitment to your brand while the rewards structure encourages higher spending over time, driving significant LTV growth.

6. Gamification Elements: Progress tracking, achievement celebration, and incremental rewards create engaging experiences that transform routine transactions into rewarding interactions.

7. Psychological Ownership: As customers save in a dedicated wallet for your brand, they develop a sense of investment and commitment that traditional payment methods don't create.

8. Tiered Loyalty Structure: Implement customizable membership tiers based on brand engagement. Each tier includes specific benefits that increase in value as customers move up the tiers:

   • Progressive reward rates
   • Exclusive perks and offers
   • Early access privileges
   • Exclusive offers

Business Impact​

• Higher Retention: Businesses implementing Accrue's wallet solution report significant improvements in customer retention rates. Beta testers have seen an average 40% higher customer retention compared to non-wallet users.

• Increased Transaction Value and Frequency: Wallet users typically spend more than non-wallet customers, with early adopters reporting a 30% growth in average order value and 25% increase in purchase frequency.

• Reduced Payment Costs: By eliminating or reducing interchange fees through direct integration with payment systems, businesses save on transaction costs while building a pool of interest-free working capital.

• Enhanced Customer Insights: Gain a deeper understanding of customer behavior through comprehensive data on saving and spending patterns, enabling more personalized marketing strategies.

• Superior Competitive Differentiation: Offer a unique, value-added service that distinguishes your brand from competitors who rely on traditional loyalty models in a rapidly evolving digital wallet market growing at a compound annual rate of 24%.

Implementation Process​

1. Discovery and Design: Our team works with you to understand your business needs and design a wallet experience aligned with your brand and goals.

2. Integration: Accrue provides comprehensive documentation and support for technical implementation, with flexible options based on your development resources.

3. Launch and Optimization: Our customer success team helps you launch the program and develop strategies to maximize adoption and engagement.

4. Ongoing Support: Receive continuous technical support and strategic guidance to evolve your wallet program as your business grows.

Accrue Wallet transforms how customers engage with your brand by creating a dedicated financial relationship that drives loyalty, increases spending, and provides valuable data. Our platform powers the future of customer loyalty—where payment and rewards converge into a seamless, value-enhancing experience.